Feed the beast. Literally or figuratively. Each day it wanted more. Without the daily intake there seemed to be no results. Why? He only knew that it was true so each day he felt that he had to add another piece, more food, more fodder for the unending hunger of the beast.
It haunted him. It never left his consciousness that the beast was sitting there, waiting to be fed.
Each day he got up and knew that he had to do it.
Each day he had to post something new on the blog.